Digital Marketing Essentials
Welcome to the Digital Marketing Essentials course at Realdata International College of Information Technology! In the rapidly evolving digital landscape, mastering the essentials of digital marketing is key to success.
Course Duration: 2 Months (8 Weeks)
This 2-month online live program is designed to provide you with a comprehensive understanding of fundamental digital marketing concepts and strategies. Whether you're a marketing professional looking to enhance your skills or a newcomer to the field, this course will equip you with the knowledge and practical insights needed to thrive in the dynamic world of digital marketing.
Curriculum:
Month 1: Foundations of Digital Marketing
Week 1-2: Introduction to Digital Marketing
- Understanding the digital marketing landscape
- Importance of digital marketing in the modern business environment
- Overview of key digital marketing channels and platforms
Week 3-4: Building an Online Presence
- Creating and optimizing a website
- Basics of Search Engine Optimization (SEO)
- Introduction to Content Marketing
Month 2: Strategic Digital Marketing
Week 5-6: Social Media Marketing
- Leveraging major social media platforms for marketing
- Developing a social media strategy
- Creating engaging content for social media
Week 7-8: Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Setting up and managing Google AdWords campaigns
- Analyzing and optimizing PPC campaigns for better results
Evaluation and Certification:
- Continuous assessment through assignments and quizzes
- Practical projects in each module to apply learned concepts
- Final project involving the creation of a comprehensive digital marketing plan
- Certificate of completion for participants who successfully finish the course
Digital Marketing Essentials in just 2 months will provide you with the essential skills and knowledge to navigate the digital landscape successfully. Join us in this interactive online course, where you will engage with industry experts, collaborate with fellow participants, and gain practical experience that will set you on the path to success in the field of digital marketing.
Apply now for this Course
All courses are taken live and are instructor-led, you will be taught by a professional and required to have a passing grade to graduate